The most discerning attribute of the human species is its innate need to communicate, and while pre-historic tribal isolation created the plethora of languages, we are now rocketing toward a universal language. Along this path of communication compulsion, we found the telephone and its offspring, the mobile telephone. Enter the Internet, and it was only a matter of time that the two would find each other. We are a gregarious species: we want to talk and be heard, without fail, without impediments. The symbols we invented to make speech at a distance possible, the alphabet in all its iterations, always proved unsatisfactory to our penchant and preference for speech. We now have the options at hand to choose between written and oral communication, not in any sense literacy or illiteracy, not coming full circle returning to the ancient oral tradition, but travelling a circuitous journey to a new form of literacy, yet in the making.
This new communication culture requires new tools and new service models; we have rapidly pressed the old ones into new service: the typewriter, the telephone, the battery to cut loose from the umbilical cord or the power grid. Their second generation offspring, the computer and the mobile phone have been pressed into service to incorporate the internet, and this combination is undergoing an evolution that has yet to stabilize, given the bottleneck of the still inadequate power supply, the dual existence of computer-phone and phone-computer, not to mention the confusion that pervades the service provider market sector, reluctant to spearhead this movement and create the ultimate communication system with visionary verve. So we have created the technology that allows for a patchwork quilt of communication pods in high-density areas that leave large areas around the globe in communication isolation.
Nature abhors a vacuum, so the saying goes. The absence of telecommunication access in remote areas, be it nationally or internationally, represents a communication vacuum, and hence niches of opportunity for the enterprising. Looking at the trend today, it is becoming increasingly clear that everything that makes communication possible will move into such niches. We have Wi-Fi and its iterations, Bluetooth, Ultrawideband, HomePlug, Broadband via DSL, Cable, and T1. And now WIMAX.
Yet the WIMAX path to market is beset by an inherent duality between a company trying to be profitable vs. furthering a technology’s IP base and standard. The number of frequency options only complicates the picture, 900 MHz and 700 MHz, 2.3GHz, 3.5 GHz, 4.9 GHz, 5.8 GHz. The bottom line lies with finding the key product that will proliferate the technology and enable peripheral applications. So while most of the companies contemplating membership in the WIMAX enterprise are waiting for others to invest in the unprofitable foundation development to provide the technological platform on which to launch their own success, from the standpoint of the consumer, what this needs is for someone to come along and say: “here it is, just plug it in and use it”.
Enter Alexander the Great and his sword to solve the problem of the WIMAX Gordian Knot, namely Samsung and Wi-Bro, and KT and ArrayComm, and what seemed another endless, plodding, and seemingly insurmountably complex process to productization is rapidly infused with renewed innovation, possibilities, and vision. Suddenly the focus moved from PC-centered 802.16-2004 fixed WIMAX to an 802.16e OFDM, MIMO and AAS-enhanced mobile handset solution whose appearance on the market horizon was not to have occurred until 2007 at the earliest.
The development cycle has shifted to the industry and the WIMAX Forum, rather than the IEEE. The move to accelerate development via collaboration with Samsung and the opportunities this represents has mushroomed membership in the WIMAX Forum, which three years ago was steady at barely 80 members, and today counts 300 plus. This does not increase the number of participating WIMAX developer companies, but interest in the past months has mushroomed especially in mobile WIMAX. Thus, it is predictable that the dividing line or focus, roughly, lies with PC vs. telephony technology. Some companies are skipping fixed WiMAX altogether with the rationale that skipping the first and/or second necessary but cumbersome certification process saves them money and time, especially since that foundation development does not generate a readily saleable product. The fixed WIMAX company development core around Intel and the WIMAX Alliance is doing just that, and has solid backhaul, base station, and indoor-outdoor products at the ready that the developing nations can utilize to overcome gaps in communication development, again, as they did with the mobile phone. This is clearly the arena where fixed WIMAX is becoming indispensable, but forward-looking nations are filling the gaps un-serviced by conventional broadband as well.
At first glance WiMAX does not fit in developed countries, as there are less expensive alternatives that will out-compete. The uncertainties which accompany the development of WiMAX telecom networks far outweigh the overall market need for a solution which can satisfy the performance requirements of the “Wireless Triple Play”. However, today the market need which is driving WiMAX and other ‘4G’ technologies originates with the service providers. The service providers need to continually develop ‘the next big thing’ in order to differentiate their services to the consumer. If Joe Consumer is asked whether they want to watch TV on their phones, for example, most will have to think about the option for a while. If, however, that same Joe Consumer is evaluating two service packages, they are both the same price, and one includes a TV service for their mobile phone, he is likely to choose the option with the additional service. In reality, these developments on the part of service providers will rescue some from inevitable bankruptcy, but most will fade into history.