Marketing Data Analytics

1. GA4 Audit & Assessment

    • Audit to track app performance and promotion ROI.
    • Assessed performance of marketing funnel for a membership website.
    • Reviewed existing tracking reports for consistency and accuracy.

2. Tracking & Retargeting

    • Configured Google Tag Manager tracking (GTM) across multiple installations to track ad banner stats, video activity, and traffic flow across sites.
    • Migrated UA installations to GA4, with a Google Tag Integration for medium-sized companies with complex networks of websites and a range of products and services.
    • Set up retargeting and tracking of specific audiences.

3. Marketing Analytics Install (GA4/GTM)

    • Implemented multiple Google Analytics (GA4 and UA) installations to monitor and track traffic, funnels, and customer activity across web stores, membership websites, social media, and corporate sites.
    • Set up Firebase-based Android  and iOS app tracking for a digital publisher.
    • Designed custom interactive Looker Studio reports to allow different departments within a complex organization to monitor traffic, page, and site use, including traffic source demographics and traffic funnel performance.

4. Conversion Optimization

    • Uncovered dead-ends and loops within a market funnel across multiple brand websites sites for a digital publisher who changed navigation and rapidly resolved the issue.
    • Analyzed cart abandonment issues enabling the client to implement changes that dramatically improved promotion ROI.
    • Identified site areas and content that resonated most strongly with  various audiences.

5. Business Intelligence

    • Increased sales performance of a membership-based business 200% in 3 months through analysis of online traffic, competitor analytics, and current market conditions.
    • Analyzed markets to support start-up’s initial financing with Fortune 500 companies and top-tier venture capitalists in areas including second-factor authentication intellectual property, wireless semiconductor opportunities, computing products for the visually impaired, and various consumer electronics products.
    • Negotiated product licenses in the software sector with organizations ranging from Fortune 50 to start-up companies in consumer, industrial, and telecom markets.
    • Used proprietary patent analysis methods to uncover market opportunities in the high tech, short-range wireless, and flat panel display markets.